WORK
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WORK ✐
mohjo
✐BRANDING ✐WEBSITE ✐CREATIVE STRATEGY ✐CONTENT
A Singapore-based organic almond milk D2C startup. 99% of alt-milks available in Singapore contain a laundry list of additives and other nasties. Mohjo contains only almonds, dates and water. I worked with the founder from day zero, developing the brand name, packaging content, website content, social media strategy and more.
Mitokatlyst
✐BRANDING ✐CONTENT STRATEGY ✐WEBSITE CONTENT
San Francisco-based BlueOak Nutraceuticals is a D2C startup that has developed a molecule that induces mitochondrial biogenesis. I created the brand name, the naming convention for the entire range, pitch deck content, website content, explainer infographics and more.
Magnasoft
✐BRANDING ✐WEBSITE ✐CONTENT STRATEGY ✐CONTENT
A geospatial intelligence and services provider, Magnasoft, is an expert at developing extremely accurate 3D digital twins of real-world assets. I collaborate with the technical team in an ongoing partnership to brand and market their products and services.
River
✐BRANDING ✐WEBSITE
River is an EV startup building a battery-powered, rugged two-wheeler work-horse for the ambitious young Indian. I helped articulate River’s brand promise and value proposition. And provided website content strategy and content for the website.
Good Foundation
✐BRANDING ✐CONTENT
A not-for-profit marketplace for goods made by the differently-abled. I developed the brand name, a manifesto, and content for packaging.
Studio 5b
✐BRANDING ✐WEBSITE CONTENT
The design thinking studio focuses on designing thoughtful healthcare experiences for Dr. Reddy’s product portfolio. I was contracted to work with their design team to rethink and refresh their website. I created a distinct brand voice and tone for the brand and developed the website content.
Book of Now
✐CONTENT STRATEGY ✐CONTENT
Book of Now is a limited edition case study book that showcases how the Studio 5b team applied the principles of Design Thinking to reduce friction in the treatment journey of cancer patients in Brazil. I developed the content strategy and narrative framework for the book. I employed storytelling techniques to bring to life the extensive research, strategy and design work the Studio 5b team did for Alivius.
Fyndna
✐BRANDING ✐WEBSITE ✐CONTENT
A banking startup that is building a flexible white label digital platform to replace the lumbering and outdated digital services used by Indian banks. I conducted workshops with the founders to identify and articulate their vision. I worked with the tech team to develop hero messages for their products, and infographics for their tech stack.
Hermon Designs
✐COPYWRITING
Geo George heads Hermon Designs, a packaging and branding studio based in Dubai and India. I ideated with him to develop a series of quirky business cards he could use when visiting conventions and trade fairs. We aimed to create cards that would showcase his skills as an illustrator and storyteller and function as a conversation starter.
Tata Trails
✐RESEARCH ✐CONTENT STRATEGY ✐CONTENT
The Tata Global Internship programme gives international students a unique opportunity to experience the 'Tata way' of doing things. A highlight of the programme is an all-access visit to seven Tata facilities around India. I worked with the Tata Group HR team to craft seven pre-read handbooks for the global interns. Each book provides a brief history of the Tata group and an in-depth explanation of its core values. Over 10 short chapters, we illustrated how these core values influence every aspect of decision-making and execution at the Tata facility they were about to visit.
Beco
✐COPYWRITING